Aug 2 2018
Did you know that bubble wrap was originally intended to be used as wallpaper? And frisbees were used as pie containers? There are other products like these in which their original intent was substituted for other functions, but the commonality among all products is that they were designed to solve a problem.
Every item that surrounds you was created to serve some purpose, even if it began with a completely different one in mind. Every product represents a solution that began as an idea, and through various stages became the product that it is today. These stages make up the idea to product lifecycle, which is used as a general plan for all types of projects, especially engineering projects. By understanding and using the idea to product lifecycle effectively, you can determine the feasibility of your project and ensure the success of your product.
In this blog series, we deep dive into each stage of the idea to product lifecycle, from identifying a problem and formulating an idea through production and marketing. In each post, we’ll focus on one of the twelve unique aspects of the cycle and its impact on the end product.
We’ve created this blog series to help you evaluate three fundamental questions:
The process is defined as “the transformation of an idea, needs, or wants by consumers or the marketplace at large, into a product that satisfies these needs”. Basically, the cycle represents the transformation stages an idea goes through to become a product.
In the next post, you’ll learn about transforming a problem into a solution. This first stage presents the perhaps daunting challenge of identifying a purpose and formulating an idea.
About the Author
Marketing Intern and sparkling water enthusiast